8el launches powerful 'NGN ready' call analysis tool for network users
8el partners with ProClarity Analytics Platform to develop its new CallWatch Interactive service
Reading, UK, January 16, 2006 --- Networking specialist 8el has launched CallWatch Interactive, an advanced online call analysis tool that empowers comms managers to make faster, better informed decisions regarding their voice networks. Available from today as part of 8el's advanced voice solution, businesses can more easily identify potential cost savings and efficiencies across multiple sites.
8el's decision to launch the new service supports its Next Generation Network strategy, part of which includes the ability to deploy real-time monitoring tools that give complete visibility and control of customers? networks.
Said Justin Hamilton-Martin, 8el's Managing Director; "Our key market differentiator is our ability to provide highly tailored voice and data solutions that are extremely robust, well supported and easy to manage from a customer perspective. As a result, we are constantly striving to give customers the best possible view of their call data so any cost saving opportunities can be quickly identified and capitalised on. We have already seen from the popularity of our first generation billing platform (CallWatch), how highly customers rate usable information to help make decisions. This latest version of CallWatch elevates the power of that information delivery upwards by several notches."
To deliver the required level of power and functionality required to easily explore multi-dimensional call data, 8el partnered with ProClarity, a recognised innovator of business intelligence technology.
"The ProClarity route offered us the chance to develop our service quickly whilst giving us the best available, proven technology to form the engine and basic interface behind 8el's CallWatch Interactive service." Commented John Rees, 8el's Commercial Director.
Available on-line 24/7, CallWatch Interactive enables users to access a range of predetermined reports or create bespoke reports (using CallWatch Interactive 'Professional service'), to get the information they require without having to sift through huge quantities of data. For a modest monthly fee, customers log onto CallWatch Interactive via an intuitive, user friendly front end, accessed through a secure web page at www.8el.com. Using the ProClarity powered front end, customers are able to extract detailed data on their voice activity from 8el's multi-dimensional SQL billing database.
The CallWatch Interactive software delivers a depth of information previously unavailable, enabling users to 'drilldown' into details such as individual extensions and numbers dialled. The platform is easy to use and can interrogate the data in numerous ways, showing a general overview, trend summaries, or the details of individual calls. The reports can then be exported, sorted, filtered or printed as required.
Uses include the ability to identify lines that are under/over-utilised, identify call trends, judge the success of promotional campaigns or identify areas that require more detailed investigation. Customers can view detailed call analysis of telephone lines, call to mobiles or costly private and out-of-hours calls with graphical representations of key call trends.
8el is already finalising its first sales of CallWatch Interactive with existing customers and expects demand to be high moving forward.
About ProClarity Corporation
ProClarity gives organizations a simple, powerful and adaptable interface to insight, expanding on the power of the Microsoft business intelligence platform. ProClarity Analytics empower business professionals with the ability to monitor business performance, visualize and explore multi-dimensional data, and understand root-cause relationships, while giving business analysts the ability to share definitions and analysis best practices to provide a platform for consistently better decisions.
UK operations are based at Heathrow with headquarters in Idaho, USA and with regional sales and services offices in Europe and Asia-Pacific. Founded in 1995, ProClarity supports more than 2,000 customers globally including ABN AMRO bank, AT&T, Ericsson, Hewlett Packard, News International, PepsiCo, Reckitt Benckiser, Reuters and Roche Diagnostics. To learn more, visit www.proclarity.com or call 0208 622 35 17.
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